This is “the Lamborghini for everyday use, for the family,” we’re told. It is intended to be used as a daily driver, emit a lower CO2 figure than rivals, have space for four adults, for luggage and - shock! - for shopping. Thankfully, Lamborghini has tempered this utility by targeting a 600bhp power output and permanent four-wheel-drive with traction control. Best strap up those eggs, then.
The Urus also promises lightweight construction both inside and out, and will be “considerably lighter” than its competitors; the body will feature a height adjustable front spoiler that allows obstacle clearance, but also stability at high speed when lowered. There’s another adjustable spoiler at the back to better aid aerodynamics and handling, and you only need to look at the X6 and those of it’s ilk to know amazing feats of cornering are possible in an SUV.